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Going Generic: More people switch from name-brand drugs Print E-mail
Thursday, 13 March 2008
02.29.2008 [Omaha World-Herald]
Going Generic: More people switch from name-brand drugs. Walk into a grocery or discount store pharmacy, and you'll likely see ads for $4 generic drugs. Drive down Dodge Street in Omaha, and you'll see billboards from Blue Cross Blue Shield of Nebraska promoting the lower cost of generics. 
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